SWOON MEDIA | WE BOOST BRANDS https://www.swoon.ai Strategic Digital Marketing to Fuel Brand Growth Thu, 26 Sep 2019 20:31:36 +0000 en-US hourly 1 https://wordpress.org/?v=5.4 https://www.swoon.ai/wp-content/uploads/2019/08/cropped-icon.png SWOON MEDIA | WE BOOST BRANDS https://www.swoon.ai 32 32 Time Management in the Agency World https://www.swoon.ai/time-management-in-the-agency-world/ Thu, 18 Apr 2019 14:08:47 +0000 http://democontent.codex-themes.com/thegem/?p=21685 The post Time Management in the Agency World appeared first on SWOON MEDIA | WE BOOST BRANDS.

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Time Management in the Agency World

We’ve all dealt with “that client.” The one that saps your energy, takes up way too much of your time and has made you question whether the money is truly worth the hassle. Wouldn’t it be great if there were a way to spot “problem clients” before you signed them?

Well, today, I’m here to tell you that moving your prospects through an application process can help you do just that.

Time is money– and as a business owner, it’s about making sure you’re using yours wisely.

A quick story
A few months ago, I scheduled a Zoom meeting with an overseas prospect that cold called me out of the blue. I hadn’t targeted them; they weren’t in my CRM and we didn’t have any connections on LinkedIn. I wasn’t quite sure how they find me, but since they reached out, I was happy to schedule a time to talk.

On the surface, it seemed as if they were running a successful business that was right in the middle of my target demographic. It also seemed like it would be an easy sale- they were interested in working with me and at first, I was confident that I could help them.

It wasn’t until we were about 45 minutes into the meeting that I realized I was wrong.

My business is about helping companies streamline and automate—but their business model involved a lot of tasks that can’t be automated. Had I asked them to complete an application before I agreed to meet with them, this would have saved everyone time.

We’ve all dealt with “that client.” The one that saps your energy, takes up way too much of your time and has made you question whether the money is truly worth the hassle. Wouldn’t it be great if there were a way to spot “problem clients” before you signed them?

Well, today, I’m here to tell you that moving your prospects through an application process can help you do just that.

Time is money– and as a business owner, it’s about making sure you’re using yours wisely.

A quick story
A few months ago, I scheduled a Zoom meeting with an overseas prospect that cold called me out of the blue. I hadn’t targeted them; they weren’t in my CRM and we didn’t have any connections on LinkedIn. I wasn’t quite sure how they find me, but since they reached out, I was happy to schedule a time to talk.

On the surface, it seemed as if they were running a successful business that was right in the middle of my target demographic. It also seemed like it would be an easy sale- they were interested in working with me and at first, I was confident that I could help them.

It wasn’t until we were about 45 minutes into the meeting that I realized I was wrong.

My business is about helping companies streamline and automate—but their business model involved a lot of tasks that can’t be automated. Had I asked them to complete an application before I agreed to meet with them, this would have saved everyone time.

The upside was that I had a friend who is in a similar line of work, and I felt that he might be able to help Company X meet its goals.

A few days later, I followed up with Company X to ask if they’d connected with my friend. Their reply blew me away. “He sent us a few times that he’d be available to do a video chat, but it was all based on US time zones. I’m a lot lazier than he thinks I am.”

I couldn’t believe what I was reading.

Not only was this disrespectful of my time, it was disrespectful of my friend’s time. It also helped me understand that this was the type of client that would be more trouble than they were worth.

What you can learn in through an application can speak volumes
All in all, this whole thing ate about two hours of my work week- but when you consider that time is money, that’s two billable hours that I could have spent doing other things.

Had I asked Company X to fill out an application before I agreed to a meeting, I likely would have learned two things. First, I would have known that I wasn’t a good fit for what they were seeking. Second, if they chose to provide one-word answers (or short, un-informative ones), I never would have bothered to connect them with my friend.

Trying to grow sales can be expensive- so the key is to make sure you’re using your time in ways that maximize incoming revenue.

Scaling sales successfully requires forethought and strategic planning
When you’re trying to grow revenue, you’ll need high-quality leads, an efficient way to qualify them, a data-driven sales conversion process and efficient client onboarding.

If any of these things are missing, you’ll be doing little more than spinning your wheels.
There are a number of ways you can boost your sales conversion process—and this includes everything from implementing DocuSign, using Calendly for sales and follow up appointments, and using Zoom to schedule online meetings (as opposed to wasting time driving to and from client appointments.) Tracking software can also help you improve your conversion rate and in some cases, can provide data-driven insights that help you understand which leads to target and when you should target them.

Once I learned how to streamline and work efficiently, I shrunk my proposal-based sales conversion time from 10 hours to 2.

Again- time is money. If you’re wanting to grow your revenue and you’d prefer to work smarter (not harder), drop me a line today to learn more about how I can help you streamline processes and reach growth objectives.

Trying to grow sales can be expensive- so the key is to make sure you’re using your time in ways that maximize incoming revenue.

Scaling sales successfully requires forethought and strategic planning
When you’re trying to grow revenue, you’ll need high-quality leads, an efficient way to qualify them, a data-driven sales conversion process and efficient client onboarding.

If any of these things are missing, you’ll be doing little more than spinning your wheels.
There are a number of ways you can boost your sales conversion process—and this includes everything from implementing DocuSign, using Calendly for sales and follow up appointments, and using Zoom to schedule online meetings (as opposed to wasting time driving to and from client appointments.) Tracking software can also help you improve your conversion rate and in some cases, can provide data-driven insights that help you understand which leads to target and when you should target them.

Once I learned how to streamline and work efficiently, I shrunk my proposal-based sales conversion time from 10 hours to 2.

Again- time is money. If you’re wanting to grow your revenue and you’d prefer to work smarter (not harder), drop me a line today to learn more about how I can help you streamline processes and reach growth objectives.

The post Time Management in the Agency World appeared first on SWOON MEDIA | WE BOOST BRANDS.

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Monetizing Off Your Data, the right way. https://www.swoon.ai/monetizing-off-your-data-the-right-way/ Thu, 18 Apr 2019 13:30:26 +0000 http://democontent.codex-themes.com/thegem/?p=21691 The post Monetizing Off Your Data, the right way. appeared first on SWOON MEDIA | WE BOOST BRANDS.

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Monetizing Off Your Data, the right way.

When it comes to growing your bottom line, shortening and augmenting your sales cycle is the way to get it done. Yet most business owners understand that sales, as a whole, is ridden with inefficiency.

Let me explain.

Playing phone tag, following up with prospects that have a low probability of converting and chasing down up-to-date contact information burns valuable time. And that’s just for the sales you hope to convert from inside your office.

Writing up proposals, setting in-person meetings and planning travel to and from client sites also takes time—and this doesn’t take into account clients that flake on appointments and prospects who less interested in buying and more interested in “kicking the tires.”

Effective selling techniques are a bit of a fine science- which means you can’t treat all leads the same.

Taking a more targeted approach

Driving traffic to your website is only one part of the equation—but if visitors aren’t buying, you’ll need to rethink your strategy. Getting people to fill out an online contact form means nothing if you can’t get them to open their wallets—and for as odd as this might sound, throwing more salespeople at the problem isn’t the best solution.

When it comes to growing your bottom line, shortening and augmenting your sales cycle is the way to get it done. Yet most business owners understand that sales, as a whole, is ridden with inefficiency.

Let me explain.

Playing phone tag, following up with prospects that have a low probability of converting and chasing down up-to-date contact information burns valuable time. And that’s just for the sales you hope to convert from inside your office.

Writing up proposals, setting in-person meetings and planning travel to and from client sites also takes time—and this doesn’t take into account clients that flake on appointments and prospects who less interested in buying and more interested in “kicking the tires.”

Effective selling techniques are a bit of a fine science- which means you can’t treat all leads the same.

Taking a more targeted approach

Driving traffic to your website is only one part of the equation—but if visitors aren’t buying, you’ll need to rethink your strategy. Getting people to fill out an online contact form means nothing if you can’t get them to open their wallets—and for as odd as this might sound, throwing more salespeople at the problem isn’t the best solution.

Let me say that again.

Throwing more salespeople at the problem isn’t the best solution.

A better strategy involves fine-tuning your customer relationship management (CRM) system- and harnessing the power of data sets.
How a high-performance CRM can help

Most business owners will agree that the bulk of CRMS aren’t optimized for automation– they’re optimized for data entry. The administrative tasks needed to keep a CRM up to date do nothing to help salespeople increase their conversion rates.

Think about it for a second.

  • Endless admin does not make your sales team’s lives easier
  • Mundane data entry doesn’t save time

Investing in a CRM that automates administrative efforts and allows your sales staff to get back to ABCs (Always Be Closing), will drive revenue. It’s that simple.

Data-based decisions are king

If your business hasn’t started to harvest, sort and use data to drive decision making- you’re already fallen behind the curve. Savvy business owners understand the value in being able to work backward from a sale- because data can help them understand how to optimize processes.

Sales is no longer about throwing everything against the wall to see what sticks. It’s about using systems that allow your sales team to predict sales cycles, which clients have the highest probability of converting and which components of your marketing activity are driving revenue.

When used correctly, data can and will help your sales team make informed decisions on everything from which clients to target, when to target them, and which marketing campaign will be post effective in converting the sale.
Data can help transform your marketing “expenses” into “investments”- because you’ll be able to see how much revenue your company makes based on every dollar you spend.

How I can help

I’ve designed a CMS that helps streamline the two points I just talked about- it not only automates administrative tasks- it also taps into data analytics.

If you’re ready to get started- I invite you to join me.

I’m looking to partner with a select few business owners who are looking to add at least $100k in revenue to their company’s bottom line within the next six months. If you’re interested in a sales-driving solution that involves little-to-no risk on your part, contact me to learn how I can help.

Not only am I willing to put my money where my mouth is, I’m so confident that what I’m proposing will work, if this doesn’t work for your business, you won’t owe me a thing.

The time has come for you to say goodbye to old-school sales strategies. Contact me today to learn how I can help you use proven, trackable technology to help grow your business.

Sales is no longer about throwing everything against the wall to see what sticks. It’s about using systems that allow your sales team to predict sales cycles, which clients have the highest probability of converting and which components of your marketing activity are driving revenue.

When used correctly, data can and will help your sales team make informed decisions on everything from which clients to target, when to target them, and which marketing campaign will be post effective in converting the sale.
Data can help transform your marketing “expenses” into “investments”- because you’ll be able to see how much revenue your company makes based on every dollar you spend.

How I can help

I’ve designed a CMS that helps streamline the two points I just talked about- it not only automates administrative tasks- it also taps into data analytics.

If you’re ready to get started- I invite you to join me.

I’m looking to partner with a select few business owners who are looking to add at least $100k in revenue to their company’s bottom line within the next six months. If you’re interested in a sales-driving solution that involves little-to-no risk on your part, contact me to learn how I can help.

Not only am I willing to put my money where my mouth is, I’m so confident that what I’m proposing will work, if this doesn’t work for your business, you won’t owe me a thing.

The time has come for you to say goodbye to old-school sales strategies. Contact me today to learn how I can help you use proven, trackable technology to help grow your business.

The post Monetizing Off Your Data, the right way. appeared first on SWOON MEDIA | WE BOOST BRANDS.

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